ARTISTIC STATEMENT

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My work explores the accidental meaning created by unrelated images juxtaposed in modern commercial spaces. In newsstands and check-out aisle unrelated images (e.g. Jeffrey Dahmer on a newspaper and a super model on a fashion magazine) collide. With internet advertisements this incongruity is even more marked (e.g. a Canadian government advertisement on a Twitter account for Korean swingers.) Magazines used to be conscious of the type of advertisements they wanted in their magazines and companies were conscious of where they advertise. This is no longer the case. Though the modern viewer rationally knows there is no relationship between the advertisement and its context, the mind is incessantly and unconsciously looking for meaning, and the meaning that comes out of this interplay of images is the subject of my paintings.